The Lawn Mower Amber Lager is a craft beer developed and brewed in the backyard of the Falcon Brewery in Falkenberg, Sweden. A true passion project from the hearts and minds of some of Sweden’s best brewers.
The project involved creating the identity for the Backyard Brewery that would reflect the passion and experimental spirit of the brand, as well as the design for the first beer to launch – The Lawn Mower Amber Lager. The Lawn Mower is loud and noisy yet refreshing, and so is the design of the can and packaging. The ambition was to create a beer design that looked like it had been found in the backyard after a long, hard winter and looking all the more lovely for it. Just like the beer itself, the design was crafted by hand. From the classic beer credentials to the the brash illustration and the typography.
The end result is a classic craft beer design, playful with lots of attitude and no room for bullshit, straight from the heart.